Your website doesn’t need more traffic — it needs people to stay and act.
Most teams treat content, SEO, and analytics as separate tracks. I work across them to find where users drop off and what creates friction.
About Me
For 5+ years, I’ve worked at the intersection of SEO, content, and product marketing, leading initiatives that improved search rankings, boosted conversions, and strengthened product visibility across multiple channels.
Now, I bring that experience to WordPress website development — building sites that follow SEO best practices, performance standards, and conversion psychology.
My approach is simple: every website should have a purpose, and every page should help achieve measurable growth.
How I Think
01
Drop-Off
Where users leave tells you what’s broken.
02
Friction
Small gaps in content, structure, or flow that make users hesitate
03
Action
Fix the friction, and users move forward on their own.
What I Work ON
Most of my work starts with understanding where users hesitate or leave, then improving the content, structure, and flow so the experience feels clearer and easier to move through.
01
User behavior & drop-off
Looking at how people move through a site, where they hesitate, and where they leave before taking action.
02
Content & search
Planning and improving content so pages match what users are actually trying to find, not just what keywords suggest.
03
Analytics & tracking
Using GA4, GTM, and Clarity to understand patterns in behavior and spot friction inside the journey.
04
WordPress implementation
Working with WordPress to improve structure, performance, content flow, and overall usability when needed.
05
Email & lifecycle flows
Building onboarding and follow-up flows that connect naturally with the rest of the website experience.
I Build Complete Solutions, Not Just Websites
Custom WordPress Builds
Clean, fast, SEO-ready websites tailored to your goals. I ensure proper structure, schema, mobile UX, internal linking, and performance.
- Mobile-First Design
- SEO-Ready Structure
- Conversion-Focused Layouts
Content Strategy and Writing
Strategic content creation that answers search intent while guiding visitors toward action.
- Keyword-Optimized Copy
- Conversion-Focused Writing
- SEO-optimized blog content
- Ongoing Content Planning
Technical SEO & Optimization
I fix what’s broken and optimize what works. From site migrations to ongoing performance tuning.
- Technical SEO Audits
- Site Speed Optimization
- Analytics Setup
- Conversion Tracking
Analytics, Tracking & Funnel Optimization
Data-driven insights to understand user behavior and improve conversions.
- Google Analytics 4 (GA4) implementation
- Google Tag Manager (GTM) setup
- Microsoft Clarity for behavior analysis
- UTM tracking & campaign monitoring
- Custom event tracking setup
- Conversion funnel analysis & optimization
Email Marketing & Automation
Turn subscribers into customers with strategic email sequences.
- Lifecycle & automated email flows
- Onboarding email sequences & welcome series
- Email deliverability enhancement
- Email audience segmentation & personalization
- Retention & re-engagement email campaigns
Incredibly Efficient ⭐⭐⭐⭐⭐
Sanjeev undertook a project for me that involved transferring my original website that was Canva based over to a WordPress site. The project included the transfer and also the establishment of a plug-in booking facility. The project was executed broadly within the time frame agreed to a good standard and all requirements were met.
In addition, Sanjeev produced some very clear and helpful instructional videos that would ensure I could work with the site. I would wholeheartedly recommend Sanjeev for further work or similar work for anybody else.
Faye Taylor
The Brave
My 4-Step Process For Results
1.
Discovery & Strategy
I analyze your goals, competitors, and target audience to create a custom conversion strategy.
2.
Build and Optimize
I build your WordPress website with clean code, fast loading times, and SEO-ready structure.
3.
Content and Launch
I deploy your site with targeted content and configure tracking for measurable performance.
4.
Grow and Refine
I track data, test improvements, and optimize continuously for long-term growth
Ready for a site that ranks and converts?
Projects
Bipin FX – Video Editor Portfolio
#performance
Transformed a slow portfolio site into a fast-loading platform for a premium video editor based in Canada. Load time reduced by 70%.
Spillsomebeans
#wordpress_customization
Customize a WordPress theme based on clients requirement and initial SEO setup for a concept website covering gadgets and EVs.
A Day in Nepal
#homepage_desgin
Designed and implemented a homepage for a travel advice website with local insights.
The Brave
#custom_wordpress_build
Migrated a static site from Canva to WordPress and added an integrated booking system and email automation.
Free Tools and Resources
I build tools to solve real problems. Here are some free resources I’ve created:
echoe – WordPress Attribution Plugin
Let visitors share your content with proper attribution. Drives traffic and link juice back to your site.
UTM Builder
Create consistent tracking links in seconds. The tool I built to solve my own marketing headaches.
GPA Calculator
Used by hundreds of students in Nepal to calculate grades accurately.
Blog
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You push your staging site live and something feels off. The Problem: WordPress Admin Bar Visible to All Users You try the usual fixes: Nothing changes. Then you open the page without cache. The site crashes with a critical error. Now you’re dealing with two versions of the same page: At this point, it’s not
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Google Tag Gateway allows you to serve Google Tag Manager (GTM) from your own domain instead of googletagmanager.com. This improves tracking reliability, reduces ad‑blocker interference, and aligns better with modern privacy and performance practices. In this guide, we’ll walk through: This guide assumes: What Is Google Tag Gateway (Quick Recap) Google Tag Gateway (GTG) is
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Tracking the begin_checkout event is crucial for understanding when users initiate the purchase process. This guide will show you how to implement robust, scalable, and reliable begin_checkout tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), while addressing common pitfalls and highlighting practical examples from a real-world use case. Why Track begin_checkout? The