Free UTM Link Generator
Create trackable URLs for your marketing campaigns with our powerful, easy-to-use tool.
The destination URL where you want to send traffic
The referrer (e.g. google, facebook, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify paid keywords (optional)
Use to differentiate ads (optional)
Your Generated UTM Link
Why Use UTM Parameters?
As an experienced SEO and digital marketer, I’ve seen how proper campaign tracking can transform marketing results. UTM parameters help you:
Accurate GA Tracking
Know exactly where your traffic is coming from in Google Analytics.
Campaign Analysis
Measure the effectiveness of different marketing initiatives.
Budget Optimization
Identify top-performing channels to allocate resources wisely.
ROI Measurement
Calculate the true return on investment for each campaign.
UTM Parameter Examples
Source: Identifies the traffic source (e.g., google, newsletter, facebook)
Medium: Specifies the marketing medium (e.g., cpc, email, social)
Campaign: Names your specific campaign (e.g., summer_sale, webinar_promo)
Term: Used for paid keywords (e.g., running+shoes)
Content: Differentiates similar content (e.g., banner_ad, text_link)
Best UTM Link Practices
- Use consistent naming conventions
- Keep parameters lowercase
- Use underscores instead of spaces
- Avoid special characters
Want help with tracking, content, or SEO? Let’s work together →