Landing pages that start with your visitor’s problem and lead to one next step
I write the page around where your visitors come from, build it, and set up the tracking so you can see whether it works.
- Where your visitors come from
- The page: problem, assurance, one next step
- Forms and next steps
- Tracking and testing
When this is the right service
- You have visitors and they leave without enquiring, signing up or downloading.
- Your page lists features but never says what changes for the visitor.
- Your form asks for more than you need.
- You are launching a product or a feature and need a page for it.
- You cannot tell whether the page is working, because nothing is tracked.
What it covers
Where your visitors come from
I start with the search query or the campaign link that brings people to the page, and what they are trying to solve when they arrive. The page is written for that visitor, with the search data in hand.
The page: problem, assurance, one next step
The page opens with the visitor’s problem. Then comes the assurance that makes the next step feel safe: how it works, proof you can verify, and what happens after they act. All of it leads to one main call to action.
You can see the approach on this site’s homepage. It opens on the visitor’s problem, explains how it works, shows the work and a client’s words, and ends on one way to get in touch.
Forms and next steps
Ask for only what you need. Say plainly what happens after someone submits, so the step feels small.
Tracking and testing
GA4 and Tag Manager events show where people drop off. Microsoft Clarity recordings and heatmaps show where they hesitate. Every change gets a before and after, and A/B tests run where there is enough traffic to tell a real difference from chance.
Also see
The Brave: a booking form replaced emailing and calling to schedule appointments. The client has since rebuilt the site on Next.js, so the version in the case study is no longer live.
How it runs
A site check
You send me your site. I look from the outside and email what Google sees, what is costing you visitors, and what to fix first. I take 1 to 3 sites a week.
You decide
The list is yours to keep. If you want me to do the work, we agree a one-off project or a retainer.
The work
One project at a time, a weekly call, and a summary at the end of what I built, what I measured and what to do next.
Questions
No. Nobody can honestly promise a conversion rate. I show you what changed and what I measured.
Not to improve a page. Tests that compare two versions need enough visitors to tell a real difference from chance. On a low-traffic site I fix what is clearly broken first and compare before and after.
I do, from facts you give me and facts I can check, and I flag anything I cannot verify. You read it before it goes live.
It depends on the role I take, how long it runs and the scope. You get a price and a date together after the free check.
Start with the free check
Send me your site and I will tell you what I find.