Email for every stage, from the first sign-up to after someone cancels
Onboarding, lead generation, education, license renewal and post-cancellation flows, plus sales campaigns like Black Friday and Cyber Monday.
- User onboarding
- Lead generation, from resource to purchase
- Education subscription
- License renewal
- Post-cancellation
- Sales campaigns, including BFCM
When this is the right service
- People sign up and never come back.
- You collect email addresses and nothing follows.
- You want to teach subscribers something before you ask them to buy.
- Licenses expire and customers quietly fall back to the free version.
- People cancel and you hear nothing afterwards.
- A sales campaign is coming and the emails are not written.
Flows I’ve created
User onboarding lifecycle
The emails a new user receives after signing up, built to get them from sign-up to using the product.
One I built for free sign-ups had four emails: the resource with quick links, a short note from the founder, a walkthrough of the main features, and a feedback email offering a free demo. The brand’s selling point was that it felt personal, and people replied to the founder’s note more than to the support address.
From resource to purchase
A visitor gives an email address in exchange for a resource. A flow then follows up and moves them toward a purchase.
Education email subscription
A subscription that teaches subscribers over time, so they know what you do before you ask them to buy.
License renewal and expiry
The flow checks each customer’s renewal date and whether auto-renew is on. If it is off, they get a reminder 30 days before the license expires and another on the expiry date.
A few days later, an email explains why renewing matters: without a license they fall back to the free version. A few days after that comes a discount that is valid for two days. If they still have not renewed, a last email from the founder asks what went wrong, and they can reply or fill in a form.
After someone cancels
The emails a person receives once they have cancelled, built to win them back. Asking for feedback comes last, if nothing else brings them back.
Sales campaigns, including BFCM
Black Friday and Cyber Monday sales emails, and other campaigns built the same way.
How I work on email
Each flow has a single goal, such as first use, a purchase or a return, and every email in it moves toward that goal.
I write from facts you give me and facts I can check, and I flag anything I cannot verify. You read every email before it goes live.
Links in a campaign follow one naming rule for source, medium and campaign, so you can compare results across campaigns. I built a free UTM builder for this.
You get the flows written down: what each email says, when it sends and why, so you can run them after I hand over.
Platforms I have used: MailPoet and Brevo.
How it runs
A site check
You send me your site. I look from the outside and email what Google sees, what is costing you visitors, and what to fix first. I take 1 to 3 sites a week.
You decide
The list is yours to keep. If you want me to do the work, we agree a one-off project or a retainer.
The work
One project at a time, a weekly call, and a summary at the end of what I built, what I measured and what to do next.
Questions
No. Nobody can honestly promise that. I show you what each flow does and what I measured.
No. Some flows, like the resource-to-purchase one, are how a list starts. Others, like onboarding and post-cancellation, work with the people you already have.
Every link is tagged with one naming rule, so your analytics shows which email and which campaign each visit came from.
It depends on the role I take, how long it runs and the scope. You get a price and a date together after the free check.
Start with the free check
Send me your site and I will tell you what I find.