There is a new, kind of, keyword research tool in town, and the best part is its completely free, again, kind of. 

Backlinko, a renowned name in SEO and link-building, has now launched its own tool for keyword research.

Amidst a sea of free keyword research tools, Backlinko’s offering shines with its unique set of critical metrics, going beyond the standard monthly volume and keyword difficulty.

You can access valuable information for every keyword, such as Cost Per Click (CPC), search volume, and the current search trend.

If all this sounds familiar, it’s because it is. This new tool is based on the existing keyword research tool by Semrush — the company that acquired Backlinko back in 2022.

Backlinko only shows results for four countries — the United States, Canada, the United Kingdom, and Australia. Thus, this new tool is worth checking out if you serve businesses in those areas.

After all, it provides more keyword data than other popular free tools like Ahref. Likewise, the number of keywords you can research daily is not restricted.

So what in this for Backlinko? 

Semrush is using this free keyword research tool by Backlinko to funnel people to its services. 

Just below the search button is the sign-up button, which takes you to Semrush’s free plan. Likewise, each keyword returned by Backlinko will take you to Semrush’s keyword overview tool.

This section lets you understand the keyword better, providing insights on global volume, search intent, keyword variations, related questions, and SERP analysis.